top of page

ABOUT

The Cracken Group is a small, compact, consulting, services and ideas firm, based in Melbourne, Australia. Established in 2014, we provide the best people, where and when you need them.  In addition to our own resources, we work with specialist partners to deliver an even broader range of solutions.  Expert analysis, reporting, advice, corporate communications, project and general management is all part of the package on offer. 
0W7A3098_edited_edited.jpg
Cameron McCracken
Founder and Principal

A high performing all-rounder, in addition to an impressive portfolio of senior management positions, Cam is a qualified and expereinced Mechanical, Marine and Heavy Engineer. He is a Fellow of the Institution of Engineers Australia, a Member of the Australian Institutie of Company Directors and a Chartered Professional Engineer in the Mechanical and Management disciplines.  Cam also holds a Masters Degree in International Relations, hold a high level Defence Security Clearance and has worked in the Defence and Business Sectors.  

Cam is the Principal Consultant at The Cracken Group and includes workforce planning, project director and risk assessment in his portfolio of interests.  

 

He  describes himself as a participative leader and productive team member

 

Peter Valerio
Creative and Media

An expert in all forms of media communicaitons, Peter has spearheaded campaigns in the private, government and tourism sectors. He was responsible for devising the branding strategy for Tropical North Queensland, lifting the region as a tourism destination. He also masterminded the 'Throw another shrimp on the barbie' campaign, which tripled the influx of US tourists virtually overnight.  

 

A passionate and creative thinker, Peter is an outstanding media strategist, who has lectured at UWS in Sydney and BYU in Hawaii.  A prolific artist, , Peter likes to relax by rock-climbing when he's not painting. 

 

He describes himself as a fun-loving individual that is cool in a crisis, with a passion for getting things done where and when you need it.

LET'S MEET

We're a small and growing consultancy. We look forward to meeting you and workling together to develop realisitc solutions that are right for you.  Whether it be Consulting, Professional, Administraitve or General Services, Design, Innovation or Creative, we deliver in a believeable timeframe and budget.     So, if you want, to showcase your company, get your products to market, manage your media, or simply need a fresh set of eyes on your challenges,let's meet" 

Cam McCracken. 

bottom of page